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Our Story

Breakthrough Media is a fully integrated, data driven, results focused digital marketing agency. We specialise in offering Digital Marketing Services for brands looking to connect with multicultural Australians.

Founded in 2016 by Molly Xiao, we have worked with some of Australia’s leading consumer, fashion, health and lifestyle brands. We deliver multi-channel public relations and marketing solutions that target and engage consumers.

Our consultants work across multiple digital media platforms with specialist skills in public and media relations transcending ethnic, cultural and language barriers.  We can help you with your media and communication strategy, editorial placement, event staging, talent procurement, social media marketing, stakeholder liaison and brand or political messaging.

We have close networks and distribution channels to local and international media and pride ourselves on exceptionally strong and long-term relationships with contact-creators, both traditional and digital.

We work hard to ensure our clients stand out for all the right reasons in a crowded market.


Contact Us


Principal Agent 

Molly Xiao

+61 434 242 739



Level 3, 380 Bourke Street

Melbourne, VIC, 3000,




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© Breakthrough Media 2019