9 Ways To Increase Your Social Media Conversion Rate
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Being active on social media is a great way to promote your business. Not only can you bring awareness to your business, you can even introduce specific products or services to your targeted audience. Now, bringing awareness is good and all, but of course as a business you would want to generate sales. Generating sales through social media isn’t as easy as it seems.
These days posting constantly on your social media for the sake of being active isn’t a great strategy anymore. SmartInsights reported that compared to Email which has 4.29% conversion rate, Social Media only has 1.81% conversion rate. In order to generate more sales for your business, you have to get ready and think beyond just posting on your social media. You need to step up your game in your webpage, customer incentive, design, analytics; and that’s just to name a few.
It might seem intimidating, but actually there are many ways to make your targeted audience click ‘add to cart’ and ‘checkout’ button instead of just scrolling through your product or service. We have gathered some tips, tricks and ideas on how to increase your social media conversion rate. Let’s break it down.
1. Utilise ‘Product Tags’ feature on Instagram
This feature has been around since Fall 2017. Now it’s not only people or other users we can tag. We can tag products as well! Using this feature requires connecting it to your Facebook business account and a couple other simple steps. By publishing specific products and giving your audience easy access to look at the info and buy it, it will increase the likeliness of them adding the products to their basket.
2. Be consistent with your branding
When you have consistent branding, people will remember who you are and what your brand is. This will not only drive users to follow you for that aesthetically pleasing post feels, but also enticing posts will drive people to check out your products or services. Take a look at some insta-inspiration.
3. Have a landing page
The name is pretty much self explanatory. A landing page is a designated page where your audience will click through social media ads or marketing emails or promotions. This page is best when kept simple, enticing yet informative. It somewhat needs to be straightforward and to the point. If you’re lost, check out how these brands made their landing page effective.
4. Make sure your site is mobile friendly
The number of sales being made through smartphones kept increasing throughout the years. Though desktop still remains being the highest ‘sales device’ compared to smartphones or tablets. Reason being on a desktop, sites are usually easier to navigate. You need to make sure that your site could be easily navigated through a mobile device. This way your target market would have less reasons to ‘checkout’ without your products or services. Google provides a free service to see if your site is mobile friendly or not.
5. Get that User Generated Content going!
Having your target market to promote your business is arguably the best PR strategy out there. Not only your followers are spreading the word about your business to their friends and fam, having real people (not influencers) promote your business increases the credibility of your products or services. To put it simply, if people see other people using your products/services, they will trust you.
6. Give incentives to your followers
Relating heavily to the previous point, a great way to get user generated content is through incentives. One idea is to hold a giveaway to your products/services when they follow, post original content which includes your business (or repost your content) and tag you and their friends. Or you could even offer exclusive offers when they subscribe to your emailing list.
7. Call To Action to actually make them take an action
Being in the digital marketing industry, we witnessed and proven the power or words. Copywriting, to be exact. We need to be smart with using our words to entice our target market. Instead of just using ‘Buy Now’, try using words that resonates with your business and its personality.
8. Perform A/B testing and analyse
Experiment. Experiment. Experiment. We won’t know what our target audience like unless we try. Try publishing different content on different social media platforms. See which type of posts generate the most engagement. When you post things that are engaging, it increases the chance of your audience to convert to actual customers. You can read more about how to maximise social media engagement in our previous blog post.
9. Conversion Tracking
Last but not least, this step might be the most essential out of all. It’s that next big step after analysing your trial errors. SproutSocial made a thorough explanation about what Conversion Tracking is and how to do it. But to paint an idea in your head, this basically means monitoring and analysing the effectiveness of a post or campaign. Then deciding how to improve the conversion strategy and what move to make after.
One of Breakthrough Media’s specialties is social media managing. Our results-focused mantra will make sure your social media are turning potential buyers to actual customers. Let’s chat and see how we can help your business today.
By: Nirel Hardjosewoyo from BTM